BzzAgent is offering a money back guarantee for a client willing to run a side by side test of a traditional media campaign and a word of mouth marketing campaign.
"Dave Balter, founder-CEO of BzzAgent, said word-of-mouth performs better than any other medium. He's hoping this program will convert some nonbelievers. "We know the medium has significant impact, and one way to help [hesitant] marketers dive into the pool is to guarantee it," he said. "Are we 100% sure we can outperform all other mediums by 20%? No, but we're pretty confident we can do something special here. It's time to put our money where our mouth is."
The offer is getting quite of bit of attention, but more interestingly is a good example of a word of mouth campaign in and of itself. This takes on the primary concern people have with WOM: measurability. And it creates a lot of buzz for the agency at very little cost.
Well played...
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