Microsoft will finally respond to the very successful Apple campaign sometime later this year. The total budget of $300M+ will include $10M for Jerry Seinfeld. Wall Street Journal is talking about the new campaign here, and Thomas Ricker at Engadget sums up:
"Microsoft's new $300 million campaign (one of Redmond's largest ever) is set to launch with a $10 million assist from "key celebrity pitchman" Jerry Seinfeld. Yes, Bill Gates will appear as well -- the once maligned, rich corporate nerd turned adorable, rich humanitarian nerd. The campaign is said to be based on the idea of "Windows, Not Walls," stressing the need to "break down barriers that prevent people and ideas from connecting." Something we think open-sourcers might have a laugh at. Anywho, the immediate goal of the campaign is to reverse the negative public perception of Vista and thus incorporates elements of the Mojave Experiment. While we have doubts about the latter, the combination of Seinfeld's pithy observations with a bit of that Bill Gates, self deprecating humor seen in "Bill's Last Day" could be a winning combination. Whether that turns the slow moving boat of public opinion remains to be seen."
The Mojave Experiment was an interesting idea but did not seem to have the scale to truly change perceptions in mass. I have Vista installed on my work laptop and had absolutely no issues. There are some features I like, but it's largely been a non-event for me. While I was not driven to install Vista at home, Office 2007 was exactly the opposite. If you have not upgraded you are missing the best version of the Office suite by far. It puts a great deal of distance between Microsoft and their competitors. I installed at home and would not go back to the prior version.
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