Launching A Product Through Social Media

The link below is a great recap of Cisco's launch of the ASR 1000 Series router.  The company relied heavily on social media to drive the launch and saw great results.  Read the post linked below and click through the slides presented at the Social Media Marketing Summit. 

How Cisco Tried to Make Routers Sexy Using Social Media

from ReadWriteWeb by Lidija Davis

Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study

View SlideShare presentation or Upload your own. (tags: forums discussion)