Free Flowing Thoughts: Can you explain your product in 140 characters?

February 24, 2009

Can you explain your product in 140 characters?

Marketers spend a lot of time working on descriptions of their product or service. Often these take the form of press releases, PowerPoint decks and formats that entice you to use a lot of words.

Why not try to describe your product in a Tweet? If you cannot distill the essence of your product or service into 140 characters or less you're making it too complicated.

John Mullinax from Microsoft does this for Windows Azure here and another from Pascal Bourque a user of the service.

Posted on February 24, 2009 at 08:55 AM in Obscene Profit Marketing | Permalink

Comments

Love it. It's the classic elevator pitch in tightly-written form.

Posted by: Sim Ngo Scott | February 24, 2009 at 10:05 AM

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