And it's early...abstract for the Netpop report below, the full report available here:
Social media isn’t just taking flight in the U.S. In fact, 224 million broadband consumers in China regularly make contributions through a diverse number of social media channels – twice as many as in the U.S. Furthermore, 41 million of them are contributing content online through six or more activities (uploading photos, publishing blogs, posting ratings/reviews, etc.). These heavies are connecting with an average of 84 people in a typical week. As in the U.S., the news they choose to share can change the marketplace overnight with such scale that companies must tune in and be in a position to react quickly and decisively.
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