April is the Month of the Military Child, a very active time for MCEC as you can imagine. Our typical PR activities this time of year include reaching out to a media roster we keep in touch with to remind them of the importance of this month and activities MCEC pursues on behalf of military children. Sometimes this resulted in nice articles, sometimes not. But we do it anyway because we want to build awareness of the cause.
This year we did something different. We solicited art in the form of poems, stories and drawings representing the life of the military family. Who better to tell their story? We posted these submissions on our blog site, YouTube channel, Facebook group, and promoted with our Twitter feed.
Our goal during the Month of the Military Child has always been to share the joys, challenges and opportunities to support the children of our military families. Redirecting our efforts toward social media and less focus on traditional PR is helping us accomplish our mission more effectively.
Read more of these powerful submissions here: